First Name
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Last Name
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Business Email
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Website
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Describe Your "Why?"
Describe You/Your Businesses Qualifications, Expertise & Background
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Describe your business culture, core values, vision, and tagline
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If you don't know yet put "NA"
What is your primary offer or services and price points?
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Do you have an existing lead magnet, low-ticket product, funnel, or free offer? (Please describe & link)
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If you don't type "NA". (No need to go into detail for everything you give them. Just a list of items and a summary of them please)
What unique selling proposition that sets you apart from competitors?
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If you don't know yet put "NA"
Do you specialize in any specific areas in your industry?
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Describe your ideal customer in detail (age, income, profession, interests, etc.)
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If you don't know yet put "NA"
Who are your top 3 competitors or industry examples you admire?
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If you don't know yet put "NA"
What specific pain points or desires do your ideal clients commonly express?
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If you don't know yet put "NA"
Do you currently have a Facebook Meta Business Manager or Ad Account?
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Yes
No
I'm not sure
Do you currently have a Facebook Pixel set up?
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Yes
No
I'm not sure
Do you have a "Google My Business Profile" setup?
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Yes
No
I'm not sure
Do you have a "Google Analytics" Account setup?
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Yes
No
I'm not sure
Do you have "Google Search Console" Setup?
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Yes
No
I'm not sure
Are you okay with us purchasing a domain related to your main domain for funnels and webpages?
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Yes
No
Have You Listed Your Business in Local Directories?
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Yes
No
I'm not sure
Do you have any review site accounts "Yelp, TrustPilot, Etc"?
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Yes
No
I'm not sure
What are your current lead sources and approximate percentage from each?
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Current Average Monthly Ad Spend
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$0
$250-$500
$500-$1,000
$1,000-$2,000
$2,000-$3,000
$3,000-$5,000
$5,000-$10,000
$10,000-$20,000
$20,000-$30,000
$30,000+
What capital do you have available for your Monthly Ad Spend Budget?
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$1,000-$1,999
$2,000-$2,999
$3,000-$3,999
$4,000-$4,999
$5k-10K
$11k-$15k
$16k-$25k
$25k-$50k
$50k-$75k
$75k-$100k
$100K-$200k
$200k-$300k
$300k-$500k
$500k-$750k
$750k-$999k
$1M+
What’s your current cost per lead (if known)?
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Type "NA" if you don't know
What happens immediately after a lead fills out a form on your website or books a call or reaches out to you?
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Do they get sent an email? An intake form? What are the next steps?
Where/how do your clients pay for services?
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What scheduling software or booking system do you use?
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Typical sales cycle length (lead to close)
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0 Calls (Close over Dms right away)
1 Call
2 Calls
3 plus calls and following up
I don't have a sales process
Current show-up rate (%) for booked calls
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10%
20%
30%
40%
50%
60%
70%
80%
90%+
How many people actually come to your first scheduled meeting
Current close rate (%) for booked calls
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10% or less
10%-20%
20%-30%
30%-40%
40%-50%
50%-60%
60%-70%
70%-80%
80%-90%
90%-100%
How many of those meetings actually turn into customers
Common objections you hear from prospects
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Reasons why they don't move forward with you
Please describe your current onboarding process step-by-step
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How do people get started with you & what does that process look like.
What deliverables do clients receive for each offer, product, or services? (calls, coaching, resources, access, etc.)
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Do you offer guarantees, bonuses, or incentives?
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Put "NA" if not relevant
What is your refund or cancellation policy? (If you have one)
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Average lifetime value (LTV) of a client (if known)
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$
Do you have a CRM? If so which one are you currently using?
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If you don't have one type "NA"
Do you have existing automation workflows? If yes, please describe
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If you don't type "NA"
Do you have an email/SMS marketing platforms that you use? If yes, please list them.
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If you don't type "NA"
Do you use project management or internal communication tools? If so, please list them.
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If you don't type "NA"
LEGAL BUSINESS NAME
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PLEASE MAKE SURE YOU ENTER YOUR EXACT LEGAL BUSINESS NAME (This will be used to apply for A2P compliance (All businesses have to get approved to send SMS/text messaged to their leads)
Business EIN (Employer Identification Number)
*
This will also be used to apply for A2P Compliance (sending text messages to clients)
Business Registration Number
*
This will also be used to apply for A2P Compliance. This is also referred to as the filing number sometimes.
Business Phone Number
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Date of birth
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Optional (We like to celebrate & give out gifts)
Tone/voice preferences for Marketing Materials & AI agents
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Formal
Authoritative
Casual
Friendly
Calm
Direct
Hospitable
Elegant
Professional
Empathetic
Any brand guidelines, colors, or fonts we must follow?
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If not type "NA"
Upload Your Brand Guide Here (If you have one)
Ignore this question and move to the next question if you do not have a brand guide.
Upload Your Brand Logo Files Here
Any restrictions or compliance rules in your industry we must follow?
*
Please type "NA" If none.